With increasing levels of health awareness via web and mobile technologies, a vast majority of people today have shifted their focus to managing their health by themselves, rather than constantly relying on doctors and clinics and hospitals.

No longer do people wait to be affected with a medical condition – they are now taking charge and ensuring they take all possible care and preventive measures to ensure that they beat common ailments and keep larger health risks at bay.

This move has not gone unnoticed by doctors, who have also started adopting the “wellness” mantra to coax and guide their community into following a healthier lifestyle. Healthcare providers have also gained ground by focusing on a network of wellness centres that cater to a local community’s need for overall health and wellness regimes.

Governments across the world have also taken note – a ban on sale / consumption of tobacco products in some countries is being seriously considered (and even implemented – India, for example, has 6 states that have banned the sale of all forms of chewable tobacco). The wave is still in its nascent stages, but the tide will change sooner than later. It is only a matter of time when the individual – the most critical part of this new wave of preventive care – starts to become more actively involved in directing the way healthcare is perceived, planned and administered.

But – how does he / she participate in steering this paradigm shift?

The answer is simple – Swasthaadhaar!